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An approach for authenticity in branding
December 2021

Great brands are built from the inside out. In other words, a successful brand defines what it wants to be, lives by it, and then communicates it to the world. But often, brands skip the defining and living – and jump straight to communicating.

Branding for makers
August 2021

For makers – jewellers, ceramicists, clothing designers, and the like – your creations are the cornerstone of your brand. So it’s important that your brand identity makes your work sing without singing over it.