At a time where every business wants to look “good”, the best way of doing that is by, well, being good.
A brand identity can be technically perfect, aesthetically beautiful, technologically innovative, and still hollow. That’s why it’s essential to define your brand’s values and purpose, and then live by them. Release your products around them and organise the sort of work you do around them.
Your brand identity is vitally important, but it doesn’t create your brand’s value or substance. Rather, it communicates it. That’s why a strong identity is so genuine it feels effortless.