Unfortunately, Internet Explorer is an outdated browser and this site doesn’t support it.
Please upgrade to the latest version of Chrome, Firefox, Safari, Opera, or Microsoft Edge.

Brand Workbook

Content
Design

All strong brands have one thing in common: sturdy foundations. In 10 parts and 25 pages, this workbook will walk you through a series of prompts to help you clearly define your brand, so future decisions can be strategic and purposeful.

This workbook is for any brand owner – or future brand owner – who needs some clarity and support. You’ll gain perspective around your brand’s audience, purpose, vision, values, personality, competitors, positioning, and promise. You’ll also get an overview of when and how brand identity design comes into the picture.

In the end, you’ll understand the elements that will turn your brand into a recognisable, loveable personality that feels innate to your business or organisation. This workbook is provided as a downloadable PDF that you can easily fill out on your computer or print out.

Please note only payments by AU & NZ-based customers are accepted.

Buy the workbook →

About
+
About

All strong brands have one thing in common: sturdy foundations. In 10 parts and 25 pages, this workbook will walk you through a series of prompts to help you clearly define your brand, so future decisions can be strategic and purposeful.

This workbook is for any brand owner – or future brand owner – who needs some clarity and support. You’ll gain perspective around your brand’s audience, purpose, vision, values, personality, competitors, positioning, and promise. You’ll also get an overview of when and how brand identity design comes into the picture.

In the end, you’ll understand the elements that will turn your brand into a recognisable, loveable personality that feels innate to your business or organisation. This workbook is provided as a downloadable PDF that you can easily fill out on your computer or print out.

Please note only payments by AU & NZ-based customers are accepted.

Buy the workbook →

Brand Workbook cover pageBrand Workbook introduction pageBrand Workbook page reading "Part 3, Purpose"Brand Workbook page reading "Pause, You're halfway!"Brand Workbook reading "Part 6, Positioning"

View all projects