Eyegum is a valued organiser of live music and arts events based in Te Whanganui-a-Tara, Aotearoa (Wellington, New Zealand). They are known for Free Wednesdays at top local venue San Fran, as well as the two-day festival Welcome to Nowhere.

After building their two key events into cornerstones of the local music scene, the group decided it was time to set themselves up with an identity and website that would build awareness around their work. With such a recognisable name, we used the opportunity to create an equally recognisable logomark. Playful illustrations, contemporary typography, and a fresh palette come together to depict a lively, clever, and curious group.