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Logan Reed

Brand Identity
Web Design
Stationery

Logan Reed is a ceramicist based in Te Whanganui-a-Tara, Aotearoa (Wellington, New Zealand) who makes straightforward yet charming pieces for daily use. He strives to create functional objects that enhance your experience of eating, drinking, and living.

Logan’s identity was crafted to reflect his mindset, focusing on functionality, attention to detail, and approachability. His logotype features a structural serif that highlights the hand-built nature of his work. A delicate serif was chosen because its details are emphasised when stamped into clay, creating tactility and encouraging users to run their fingers over it. Across stationery, the logotype is debossed into thick paper, recreating the feel of the pottery stamp.

His website features a clear-cut gallery of work that allows the user to easily see important features of his pieces, with no distractions, bells, or whistles. Clean outlined drawings of his pieces add a touch of fun while highlighting the simple beauty of his work.

View the live site →

About
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About

Logan Reed is a ceramicist based in Te Whanganui-a-Tara, Aotearoa (Wellington, New Zealand) who makes straightforward yet charming pieces for daily use. He strives to create functional objects that enhance your experience of eating, drinking, and living.

Logan’s identity was crafted to reflect his mindset, focusing on functionality, attention to detail, and approachability. His logotype features a structural serif that highlights the hand-built nature of his work. A delicate serif was chosen because its details are emphasised when stamped into clay, creating tactility and encouraging users to run their fingers over it. Across stationery, the logotype is debossed into thick paper, recreating the feel of the pottery stamp.

His website features a clear-cut gallery of work that allows the user to easily see important features of his pieces, with no distractions, bells, or whistles. Clean outlined drawings of his pieces add a touch of fun while highlighting the simple beauty of his work.

View the live site →

Logan Reed logo, business card and stamp design
Logan Reed desktop web designLogan Reed mobile web design
Logan Reed tote bag designLogan Reed business card and stationery design

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