Logan Reed is a ceramicist based in Te Whanganui-a-Tara who makes straightforward yet charming pieces for daily use. He strives to create functional objects that enhance your experience of eating, drinking, and living.
Logan’s identity was crafted to reflect his mindset, focusing on functionality, attention to detail, and approachability. His logotype features a structural serif that highlights the hand-built nature of his work. A delicate serif was chosen because its details are emphasised when stamped into clay, creating tactility and encouraging users to run their fingers over it. Across stationery, the logotype is debossed into thick paper, recreating the feel of the pottery stamp.