Pllu + Associates are a boutique accounting firm based in Te Whanganui-a-Tara, Aotearoa (Wellington, New Zealand). They serve young business owners that are in a growth stage, offering approachable rates and friendly, personalised service. Like their clients, Pllu + Associates value autonomy and novelty in their work, seeking a lifestyle outside of the 9–5. Their attitude balances traditionalism with modernisation: while things often have to be done a specific way in accounting, they hunt for new ways of doing things when it comes to technology and processes.

Their identity displays this attitude through sleek simplicity, contemporary yet classic typography, and a bold punch of colour. A classic red demonstrates trustworthiness but also freshness.