Purpose is a woman-led, San Francisco-based fintech that helps people make more conscious decisions with their money. As part of this, Purpose collects and shares data about business’ certifications, environmental impact, and social impact. When people have trustworthy information about what they’re buying, greenwashing doesn’t stick.
In their app, exclusive deals spotlight standout ethical businesses and connect them with like-minded customers. Their savings accounts are divested from factory farming, fossil fuels, deforestation, animal testing, and palm oil.
Purpose’s mission and offerings have developed since their kickoff in 2021, so their brand needed to develop too. This project has focused on refining brand typefaces, colours, and approach to layout. Their refreshed look has been rolled out across their website, banking app, ads, and fundraising materials.