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Welcome to Nowhere ’22

Brand Identity
Promotional Materials

Welcome to Nowhere is an independent music and arts festival, held on a remote piece of farmland outside of Whanganui, Aotearoa New Zealand. Attendees pitch their tents and settle in for two and a half days of entertainment. The idyllic site is along an unassuming gravel road, 45 minutes outside of mobile phone service. It has a swimming hole, regenerating bush, and sprawling hills.

After designing the festival’s 2021 identity, Emily was asked to create an updated look and feel for 2022. The result pays homage to the native creatures you may find around the grounds: kererū (wood pigeons), tuna (eels), and kahukura (red admiral butterflies). By centring these taonga, the 2022 identity expresses the uniqueness of the event location and reflects the organisers’ promise to respect the land. It evokes a collection of artefacts, while remaining sunny, contemporary, and energetic (just like the event).

ABOUT
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ABOUT

Welcome to Nowhere is an independent music and arts festival, held on a remote piece of farmland outside of Whanganui, Aotearoa New Zealand. Attendees pitch their tents and settle in for two and a half days of entertainment. The idyllic site is along an unassuming gravel road, 45 minutes outside of mobile phone service. It has a swimming hole, regenerating bush, and sprawling hills.

After designing the festival’s 2021 identity, Emily was asked to create an updated look and feel for 2022. The result pays homage to the native creatures you may find around the grounds: kererū (wood pigeons), tuna (eels), and kahukura (red admiral butterflies). By centring these taonga, the 2022 identity expresses the uniqueness of the event location and reflects the organisers’ promise to respect the land. It evokes a collection of artefacts, while remaining sunny, contemporary, and energetic (just like the event).

Welcome to Nowhere 2022 poster on display on city streetWelcome to Nowhere 2022 poster
Welcome to Nowhere 2022 Instagram story designsWelcome to Nowhere 2022 poster design
Welcome to Nowhere 2022 Instagram story designs
Welcome to Nowhere 2022 T-shirt designs in lavender and sandWelcome to Nowhere 2022 T-shirt designs in orange and pink
Welcome to Nowhere 2021 Event Photo by Pat WilsonWelcome to Nowhere 2021 Event Photo by Pat Wilson
Event photos by Pat Wilson

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