Welcome to Nowhere is an independent music and arts festival held on a remote piece of farmland outside of Whanganui, Aotearoa-New Zealand. Attendees pitch their tents and settle in for two and a half days of entertainment. The idyllic site is along an unassuming gravel road, 45 minutes outside of mobile phone service. It has a swimming hole, regenerating bush, and sprawling hills.

After the festival’s successful 2021 identity, an updated look and feel was created for 2022. The result pays homage to the native animals you may find around the grounds: kererū (wood pigeons), tuna (eels), and kahukura (red admiral butterflies). By centring these taonga, the 2022 identity expresses the uniqueness of the event location and reflects the organisers’ promise to respect the land. It evokes a collection of artefacts, while remaining sunny, contemporary, and energetic – just like the event.