Bebe Mae

Bebe Mae is a Dunedin jeweller who walks a line between playfulness and refinement. After building their business and stocking their work at several well-known boutiques, they wanted to build a recognisable brand and increase sales on their own website.

Emily defined Bebe Mae’s essence, analysed their target audience, and crafted key phrases to communicate their edge in the market. Next, Emily provided a customer journey with recommendations to increase engagement and sales.

The ‘B’ logo is based on English calligraphy from the 17th and 18th centuries – a time when many iconic jewellery styles also originated. Just as Bebe Mae experiments with traditional motifs, Emily put a new spin on the calligraphic ‘B’. Against a soft colour palette, their visual identity is a sophisticated backdrop for eccentric work.