Bebe Mae

Bebe Mae butterfly necklaceBusiness card design for jeweller Bebe Mae

Brand Strategy

Messaging

Visual Identity

Printed Materials

Packaging

Bebe Mae is a Dunedin jeweller who walks a line between playfulness and refinement. After building their business and stocking their work at several well-known boutiques, they wanted to build a recognisable brand and increase sales on their own website.

Emily defined Bebe Mae’s essence, analysed their target audience, and crafted key phrases to communicate their edge in the market. Next, Emily provided a customer journey with recommendations to increase engagement and sales.

The ‘B’ logo is based on English calligraphy from the 17th and 18th centuries – a time when many iconic jewellery styles also originated. Just as Bebe Mae experiments with traditional motifs, Emily put a new spin on the calligraphic ‘B’. Against a soft colour palette, their visual identity is a sophisticated backdrop for eccentric work.

Packaging jewellery box designs with custom monogram logoFront of a postcard designBack of postcard with "thank you" written on it

Silver experiments for everyday wear

Tagline

Business card design for jewellerHeart earrings

“Emily has so much personable charm and unwavering professionalism. I really enjoyed collaborating with someone who focuses on creative subtleties. Our collaboration resulted in something elegant and timeless, allowing my work to evolve and advance without limitations.”

Bebe James, Owner

Instagram template for jewellerRingCustom packaging tape design

View all projects