Logan Reed

Logan Reed is a ceramicist based who makes straightforward, charming pieces for daily use.

Logan’s identity was crafted to reflect his mindset, focusing on functionality, structure, and attention to detail. His logo features a serif that mimics the hand-built nature of his work. A delicate serif was chosen because its details are emphasised when stamped into clay, creating tactility and encouraging users to run their fingers over it. Across stationery, the logotype is pressed into thick paper, recreating the feel of the pottery stamp. Line illustrations add a touch of fun while highlighting the simple beauty of his work.