Oddity

Oddity is a concept for a landscape designer with an organic, contemporary feel. This brand focuses on the balance between structure and play inherent in landscape designs.

The visual identity features a maroon-brown colour palette that feels earthy while putting a stylish spin on things. The customised logo features rounded corners, introducing a softer feel to the typography while hinting at a modular mindset toward plantings. This is paired with a delicate serif font that feels artful and classy, with delicate details that might subtly remind you of a blooming flower. A freeform website layout showcases project photography, reflecting the fluidity of plant life. Overall, the result is an identity that’s understated yet has a clear, bold character.