Tou-Roa
Brand Strategy
Visual Identity
Web Design
Web Development
Printed Materials
When Tou-Roa Ecology approached Emily, they were relying solely on industry recognition and referrals to bring in work. While referrals were a positive sign, they couldn’t control the quality or quantity they got. They needed to look beyond this model and build awareness of their business.
The first step was to define what makes them unique and valuable. Next, Emily ensured this was clearly communicated across all of their brand materials.
Their brand identity reflects their combination of specialised expertise and down-to-earth practicality. At the centre is a generous amount of moss green – a deep, warm hue that alludes to getting your hands dirty while still feeling sophisticated. Their identity now positions them as professional leaders in the ecology space.
tou-roa.co.nz
Visit the live site
“Emily has a great way of incorporating your own ideas with her experience in design in order to produce excellent work. I am super happy with not only our branding, but the ongoing control over our website that Emily ensures, and the whole process she has developed – from initial contact to final handover, everything was collaborative.”
Mike Jones, Director
